10 Best Practices for an Effective Product Page Platforms

This is a simple fix, but it makes a huge difference to vistors navigating on your site. You shouldn’t allow your product pages to generate long, unreadable URLs like this:

www.verylongurl.com/products/838374hfjdkdisjjdmdmmmdskjfuf76d

Instead, aim for a a shorter and concise URLs, like this:

http://www.shorturl.com/products/black-shoes

Short, readable URLs make it easier to organize your site because you can clearly read what the product is with each link. They also make it easier for users to share links of your products, and it can help with SEO.

Research has it that content that is supported by relevant photos gets 94% more views than content that is not.  This figure holds even greater significance when it comes to ecommerce product pages. 

The image on your product page visually communicates the details of your product to users.

✔ Images have a huge impact on the usability and overall UX of the website as well as increasing conversions and sales. Therefore, one of the main ecommerce product page best practices is to use an image that is in larger size, is high-resolution and zoomable. Also, use multiple photos of the product from different angles to give visitors the overall look of the product.

Accurate product descriptions communicate value, get people excited, and make them switch from visitors to customers instantly.

✔ Keep product description short or long, depending on the need, and make sure to include important keywords so that the page ranks well in search engine rankings.

✔ It pays to go through all of your products and write an original description for each one. Having unique descriptions is a great way to make your site stand out from others, and it also shows that you have put effort into your online store. This might mean a little extra work, but the end result will be a product page that looks amazing.

✔ Mention product benefits and features: A feature is essentially a fact about your product. The benefit answers how a feature is useful for them, your customers. Tell exactly “how” a particular feature is useful for them, and “why” they should make this purchase. Product descriptions that bridge the gap between features and benefits can lessen buyer’s guilt and ease the buying decision. For example, mentioning that a certain 100% organic cotton shirt is sweat-free and anti-allergy justifies its high price.

This tip sounds like it’s not a hard thing to remember. If you don’t want potential customers to leave, it is very essential to show how much your product costs, with up-to-date pricing information.

✔ The price that you display must be the price that the customer sees when they finally hit the checkout page. Nothing kills a product-based website faster than badly implemented pricing structures, so make sure that all of this data is properly entered and that your customers are getting correct pricing information when they complete their purchases.

✔ If you have any special offers, you should make sure they’re being processed correctly before you start the promotional period. If you have discounts that do not activate at checkout, you can be sure that customers will not finalize the sale, and you may even lose them forever.

Size is one of the major deciding factors for anyone who comes on your website to make a purchase.

Size (small, medium, large, extra large) varies for people from different parts of the world. Your product page should have a size selector, and a size guide that will tell them the measurements in inches or centimeters.

One of the most important elements in an eCommerce product page is the call-to-action (CTA) button.

A CTA could be an add to cart button or a buy now button, or anything else. It has to be easily seen and should compel the visitor to act.

When selecting a color for a CTA button, keep in mind that it has to be a color that will target the audience that your are hoping for, and ofcourse, it has to be in harmony with the rest of the color scheme in your website. Ideally, you want the CTA to stand out so that it grabs customer attention.

Beyond the images and descriptions, your product page needs to give high-level informative title of the product right off the bat.

✔ Be as accurate as possible with your product titles. If you’re running a website that sells multiple models or many different products in the same general category, you need to make sure that each product is properly labeled, so customers can tell one product from another.

✔ The title should be well written, unique, and concise. You should include all the top features of the product in the title. This also includes ensuring that there are no spelling mistakes.

One of the most important things in a product page that customers always look into are product reviews. Sharing genuine user feedback builds trust and gives prospective buyers a sense of what to expect in terms of product quality and customer service.

Allowing users to leave comments also helps you gather negative feedback in a timely manner, so problems can be quickly resolved. Comments and reviews on your site may be the best way to learn about product issues.

Some users want to look for another product similar to what they’re viewing, because it might be out of stock or the size for them is not available. Make sure that similar products are present so they will not be having a hard time searching for similar ones.

This increases customer trust and satisfaction.

Search Engine Optimization (SEO) is essential for your webpage’s visibility and ranking in search engines. It helps optimize your product listings and improve how users are able to search for your products.

Remember to use keywords correctly, especially in product descriptions. There are many SEO guidelines to keep in mind, but remember the basics, such as keyword, header usage, consice URLs and creating an effective structure for your content.

If your store doesn’t show up prominently in users’ search results, they’ll never even know it exists, much less be able to buy something from it. You need to optimize your site so that it ranks high in search results. Keeping an eye on your SEO is the way to do that.