The process of creating a website is web design. It includes few different aspects, such as web page layout, content production, and graphic design. It uses many of the same key visual elements as all types of design.
There are several elements of web design, each one of these fundamentals contribute in their own way to the overall user experience. Here are 10 qualities that a great website will need.
1. Layout
Your site’s overall look is a crucial component of web design. First impressions are critical, so you want to wow your audience as soon as the page loads.
User only takes 50 milliseconds to form an opinion about your website and that will determine whether they will stay or leave. First impressions are critical, so you want to wow your audience as soon as the page loads.
2. Color Scheme
Your color palette and fonts will directly inform your visitor's opinion of your website. Choosing a color scheme needs a thourough attention to your brand or industry perspectives. Color schemes and color usage are very important when it comes to modern web design. A strong color palette will help create cohesiveness between everything your business puts out.
The choice of colors depends on the purpose and clients; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.
3. User Friendly
Keeping your websites design focus on simplicity and usability will help the first-timer navigate your website and hopefully find what they are looking for (contact info, product info, service offerings, etc). A website should be user friendly before a company should concern itself with ranking higher on a search engine results page.
4. Compatibility
Website should be able to perform equally well on different browsers and operating systems, to increase its viewing.
To better serve visitors who access your site on a phone or tablet, Google is already introducing a mobile-first index to rank sites in search results. Mobile-friendly websites aren’t just a nice, hip feature anymore — they’re a necessity.
5. Graphics
Graphics such as logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.
6. Navigation
A website should be easy to navigate and the menus should be easily accessible from any page. The user should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds basic but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea.
7. Fonts
The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.
Your text should be easily readable, which generally means body copy should be at least 16 pixels. Using a complementary font is ideal for headings or accents, but don’t go beyond three typefaces or unnecessary sizing adjustments. Of course, you’ll want to make sure there’s plenty of contrast between your text and the site’s background colors, which generally means a light color paired with a dark tone — avoid that piercing red-font-on-green-background eyesore.
8. Content
There's no denying that 'Content is King'. It plays a massive role in Search Engine Optimisation (SEO), and is one of the main reasons people visit your website.
You really need to focus a great deal of effort into creating first class content for your website, which should include videos, relevant news/information and high-resolution imagery to make your website ‘stickier’. This will ensure you keep your users on your website for longer.
9. Interaction
Your website must engage with your audience, hold their attention, direct them through the stages of your website and finally encourage them to contact you.
Your website isn’t just there for show, it is there to help you generate leads, increase sales and grow your business so ensure your website engages with your visitors in the correct way.
Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.
10. Speed Optimization
Optimizing for speed is an imperative design element that should not be overlooked.
With the technology today, people expect things to load fast or they will probably thro in the towel three seconds later and never return.
As a business, you don’t want leads and prospects to think negatively about your brand just because your website is slow. Prioritize user experience, and make sure that you optimize your website for not only its physical design but its functionality too. You also need to consider your mobile site speed. Most people today look at websites on mobile devices, and slow mobile site speed will cause a higher bounce rate and more exits.
We are professional service provider of Website development, SEO and Social Media Marketing. We make your website user and SEO friendly. If you are ready for a new website and a proven method to spread your message through digital marketing, we are ready to roll. Please explore our services and contact us if you need our help.
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