The evolution of social media has changed the business landscape. It has changed the ways brands interact with their audience of current and potential consumers. The process of reaching out to your customers and potential customers through social media is called Social Media Marketing.
What is Social Media Marketing?
It is a form of internet marketing that will involve creating and sharing content on social media networks in order to obtain your marketing and branding goals. It includes activities like posting text and image updates, videos, and any content that catch the audience interest and engagement. Social media marketing is becoming more popular for both practitioners and researchers which is why social media marketing caters management of a marketing campaign, governance, setting the scope as well and the establishment of a firm’s desired in social media for both culture and tone.
7 Most used Social Media Platforms
Below are the seven most used social media platforms today that your business should engage in to promote your brand.
1. Facebook
Technically, Facebook is the largest social networking site in the world and one of the most widely used. This social networking site was the first one that surpassed the landmark of 1 billion user accounts. Facebook has the ability to network with friends and relatives to connect with each other, a user can even easily access different Facebook Apps to sell online and you can even market or promote your business, brand and products by using paid Facebook advertisement.
2. Twitter
With the limitation of 140 characters to promote business, it is basically not the best way to advertise your business. You’ll be shocked to know that this social media platform has more than 320 million active monthly users who make out of the 140 character limit to promote a brand. A marketer can professionally use Twitter to interact with prospective clients, entertain questions and update the latest news and at the same time use the targeted ads with specific audiences.
3. LinkedIn
Dominant social media site for professional networking. This social media site is available in 24 languages which will be useful to some marketer and it has over 400 million registered users. LinkedIn is suitable for a marketer looking to connect with another marketer in similar industries looking to promote their brand. Networking with local professionals and displaying business related information and statistics. That is why some marketer hands-down to LinkedIn.
4. Instagram
Another popular social networking site and also one of the most widely used social media platforms for promoting business. 700 million active users that allow them to enjoy photos and video posts from their brands. Instagram also allows the marker to show your brand’s story with unique and engaging visual content. A marketer can use Instagram to showcase your brand’s products and tell your brand story in a way that’s visually appealing.
5. YouTube
It is the second largest search engine in the world right behind Google. The good thing about Youtube is that its users are watching a billion hours of video each day and generating just as many views. Which makes Youtube an excellent channel for promoting your brand and reaching target consumers by creating and publishing compelling video content. YouTube also allows brands to access an unlimited amount of video hosting. That makes it an affordable way for businesses to publish video content that can drive more engagement and influence conversions. All YouTube content can also be easily integrated into your website or shared on other social media platforms for greater reach.
6. Google+
An essential part of a business’s social media strategy. It has 250 million users and this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. Which will get the audience marketers’ interest. This social networking site plays a major role in search engine optimization (S.E.O) by making it easier for marketers to show up in search results.
7. Pinterest
This social networking site is designed to be a catalog of ideas that inspires users to start a new project. Which makes it perfect for brands that have great images to share, that they can link back to their site to drive more traffic. It will allow the marketer to reach among women across different demographics including age, income, education level and location. It is the perfect platform for any brand with products and services that are targeting women.
Benefits of using Social Media Marketing
Increases Brand Recognition
With Social networking strategy, it will increase the engagement with your audience along with your business visibility. Just by updating and posting on your social channels over 91% marketers claimed that it had increased their brand exposure. Having a presence on social media benefits your brand, there’s no question about it.
Improves Brand Loyalty
Putting your customer first is one way of gaining their loyalty with social media campaigns to create the strongest brand loyalty. Social networks are not only a place to promote your products and campaigns. Rather they provide a two-way channel for your brand and audience to communicate with each other. In fact, without communication, there is no relationship between two marketers. Which shows how important social media actually is in terms of telling your brand’s story.
Increase Inbound Traffic
Surely a Website without traffic is basically lonely. In order to have traffic on your website, you need to use the power of social media to spread your message across all borders. Relevant content is the key. Give the audience reasons to actually need your website and keep them wanting to come back for more. That way it will create more traffic to your website.
Boost Brand’s SEO
The whole point is to get your website ranking on search engines; increase your visibility, drive more traffic and enhance conversions. SEO is tightly intertwined, there is no doubt about it. These two indispensable marketing necessities which are essential for every modern successful business. Marketers should take account of the various ways on how people find content on the web. Enhance the traffic on these social networks so that it will increase inbound clicks which will leave a huge impact on the brand's prominence in search rankings. Always be active on social media in order to have good results in search engines to make your brand legitimate and credible.
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