How to be an SEO Expert?

An SEO expert should be CHARGED. Collaborative . Hungry . Agile Reliable . Genuine . Effective . Dedicated”

You need to have diverse skills in order to be called as SEO Expert. As a matter of fact, SEO experts come from a variety of backgrounds. Some of them are programmers, some are entrepreneurs, some traditional marketers and some are journalists.

So if you think being an SEO expert is just all about tweaking some things over here and over there, then you’re wrong.

Being an SEO expert isn’t just all about that, as an SEO expert, you are required to have a deep knowledge and understanding in the different aspect of online marketing, search engine optimization, social media marketing, and PPC. These are all complicated tasks especially when you’re doing it for a business that has just launched. Only a proficient SEO expert can help you beat your competitors and ensure the long-term success of your business.

If you wish to become an SEO expert, this article is for you. Here are some of the essential things an SEO expert should know.

1. MUST KNOW THE DIFFERENT AREAS OF SPECIALIZATION IN SEO

There are different areas of specialization in SEO. To be an SEO expert, it is a must to be all aware of the areas of specialization in SEO.

(a.) Search Engine Optimization

>Local search

– it covers anything you do on the web to promote a physical business that makes face-to-face contact with its customers. From creating business profiles for major search engines, major search directories for business, mapping sites, local media sites, niche industry directory sites, and so on

On-page

– the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page covers all on-page elements (contents and HTML source code) that can affect how effectively the search engine bots interpret the content of a page in a website.

Analytics

– it covers all the details related to traffic and conversion analysis of the website using user population demographics and the user’s behavior on a site.

Mobile

– it covers all things related to search marketing on mobile devices.

>Content Creation

– it covers content writing and marketing needs of all the internet marketing channels.

Link building

– it covers the process of acquiring links from other websites to your own.

Keyword development

– it helps in identifying keywords and phrases to be used by websites to earn relevance and traffic.

Online Branding

– it covers the task of maintaining the overall goodwill for an online business through effective internet branding

(b.) Pay-Per-Click advertising

A way of creating compelling Ads using Search Engine Advertising to generate clicks to your website, rather than “earning” those clicks organically.

(c.) Social Media Marketing

The use of various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and many more to promote your brand. It includes activities like posting text and image updates, videos, and any content that catch the audience interest and engagement.

2. MUST HAVE KNOWLEDGE IN RELATED FIELDS

Website Creation and Modification:

As an SEO expert, it very important that you know how to create and edit a website. Because the first step in Search Engine Optimization is to have an SEO-friendly Website, one of the most important Google ranking factors.

Content Writing:

Content is one of the most important assets for SEO. To be an SEO expert, you should be able to write SEO-friendly, well-written content. It has to be done in a way that it outlines the benefit to the user while leading them to a sale and most importantly engaging to read.

Earning Links:

Links (Outbound Links) are one of the biggest ranking factors of Google’s ranking algorithm. Earning quality links is very important as Google prefers Quality links over the quantity of the links in ranking websites in SERP’s. High-quality outbound links make your content look much more valuable and reliable to Google’s eyes.

3. AN UNDERSTANDING OF ALL THREE TYPES OF SEO

Technical SEO – the structure of a site that can decide how simple or troublesome it is for search engines to crawl and index the content of your website.

On-page SEO – use of different elements such as keywords and HTML tags in ways that help increase traffic to your website.

Off-page SEO – involves techniques of earning quality links from other websites to yours, we call it Link Building.

4. MARKETING SAVVY

Being well aware of the marketing industry and being well-informed on what are the trend is very important. As an SEO expert, you need to know what is happening in the market to help you create a strategic marketing strategy.

5. WELL AWARE ABOUT THE WHITE HAT & BLACK HAT SEO PRACTICES

It is important to be well aware of the black hat & white hat SEO practices to be an SEO expert.

White hat SEO refers to ethical tactics to improve a website’s ranking in a search engine, typically by promoting more natural or organic search traffic to that website.

Black hat SEO relies on more deceptive techniques to intentionally manipulate search rankings and indexes (sometimes called “spamdexing”). They go against current search engine guidelines.

6. EXCELLENT COMMUNICATION SKILLS

SEO experts can’t do everything on their own and that is why excellent communications skill is a must in this job.

An SEO expert should be able to clearly communicate why a certain change must be made to a particular website that everybody understands. He/She should be able to communicate with the IT team and get his/her point across.

7. CURIOUS AND UPDATED WITH BEST SEO TOOLS & TECHNIQUES 

While knowledge is certainly important, curiosity is essential, too. An SEO expert should constantly investigate how search engine bots crawl your website and what are the factors affecting your SEO score.

It is also important for an SEO expert to stay updated about the best SEO tools, techniques and changes on search engines ranking algorithm.

If you are looking for SEO expert to help you with your digital campaign, Go4globaldesign is here for you. We are your team of SEO experts in Los Angeles, Northridge California. You may contact us at 818-491-6838 / 747-229-6412 or email us at info@go4globaldesign.com