Website Development Digital Marketing Agency VS Freelancer

Finding the right talent to help you with your company’s rebranding or getting a new website or having the old one redesigned can be sometimes a bit tedious work, especially if you’re a start-up or mid-sized company. As much as possible you don’t want to spend too much money but you also don’t want to compromise the quality of the work. So the question is, should you hire a freelance designer/developer, or just hire an actual agency?

To help you decide, here are a few pros and cons to consider before making that final decision.

FREELANCER

PRO

The number one reason almost all start-up and mid-sized company hire a freelancer to do their project instead of working with an agency because of the COST. Hiring a freelancer would only cost you half of what you would an agency for the same job, or even less.

The reason why Freelancers are less expensive than an agency is that they work alone and have less overhead. But not all freelancers are cheap, some of them know they’re worth and the difficulty of what the work so they want to be paid with the right price, but still lesser than what would cost you with an agency.

Another good thing about the freelancers is that they are able to turn projects around rapidly, and typically specialize in a particular discipline or style.

A freelancer can be a great fit if the work is clearly defined and needs to be executed quickly on a limited budget.

CONS

TRUSTWORTHINESS

“Can I trust this person to give them access to my company’s website?”

“What if they leave bugs on my website that doesn’t start acting up until 3 or even 6 months after they’ve been paid?”

“What if they’ll steal my company records?”

These are some of the questions the client have in mind when hiring a freelancer since usually there’s no way to tell who you are actually working with. And if they really did plant a bug on your website, or decided to stop the project and run off after being paid, you have no one to blame and no one will take responsibility of what had happened.

QUALITY

With one person working alone on the project, most likely the final result will be heavily influenced by the freelancer’s preferred style and personal limitations. For example, you hired a freelancer to create an e-commerce website for your business, he may be good in back-end but has limitations when it comes to creativity in designing.

COMMITMENT

Some, if not most, freelancers have the main job and are just looking for a project work to bring in extra cash for them. They have no real investment in whether or not the project is done at its best quality. They can just decide to stop the project and run off with the initial payment.

WORKLOAD

Freelancers can only handle a limited volume of work since they work alone, this means they are not always available when you need them, and without project managers, tendencies are they may struggle to meet deadlines and maintain quality on their own.

AGENCY

Working with an agency means you will have a multi-disciplined team paired with internal quality control taking care of your needs. You can assure that your project will have the quality and professionalism you’ve paid for.

And, yes, there is still a small possibility that the developer from an agency could plant a bug in your website, but it is very unlikely. But if that happens, you know who to blame and where to reach them.

Another good thing of hiring an agency is that they’re usually a one-stop-shop, meaning they don’t just have a team of designers/developers, but rather a full marketing team that includes copywriters, etc.

CONS

Since an agency has a team that’s dedicated to the completion of your project, their prices tend to be a lot higher, which is the number one con of partnering with an agency.

Another one is longer project timelines. Timelines are longer because the project must be handed off to the specialists. For example, one project often needs a web designer, account manager, copywriter, illustrator, videographer, and sound designer.

QUALITY OF WORK ( Digital Marketing Agency and Freelancer )

When it comes to the quality of work, both can give you quality work depending on the agency or the freelancer you are working with. A freelancer can give you quality work since will be able to work on your campaign from the point of view of your potential customers. Most, but not all, of freelancers isn’t a jack of all trades and has limitations. He might be good in back-end but has limitations when it comes to design.

CONCLUSION

If you are on a limited budget, need a quick turnaround, and are able to provide very clear specifications of the project, consider working with a freelancer. Look for Reputable freelancers who have a portfolio of their past projects to make sure they can provide quality work.

But If you are concerned about strategy, messaging, branding, and consistency, working with an agency is the best option. Rest assured that you’ll be getting your money’s worth?

If you need professional help in any digital projects, Go4Global is here for you. We do website design and development, mobile app development, Search engine Optimization, E-commerce Website Development and more. You may contact us at 818-491-6838 / 747-229-6412, you may also email us at info@192.168.254.121/go4globaldesign.com.