What Makes A Good Website?

Having a good and attractive website it catches your attention, wakes up your emotions, and it gives you what you need.

The most important assets of a business are the website. Having a credible, professional and engaging online presence requires work and patience. Getting your business online is one of the best things you can do to reach new and potential customers.

There are currently over 600 million websites in the world. Making a website has become an easy and manageable task, so how can you stand apart from your competitors?

STRONG AND CLEAR MESSAGE

Think about what your website does or what you want it to do. In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way communicate your website’s purpose is through a clear message. Use fonts that are easy to read and are found on most of today’s computer systems. This will also help search engines categorize your website for appropriate phases and keywords.

Keeps Visitors Longer

Informing the visitors is just one part of the equation for a good business website. You want to make sure that visitors are also staying on your site long enough to take action. The first step to keeping visitors on your good website is to make it an easy and pleasant experience. Here’s how.

EASY NAVIGATION

The important feature of a good website is navigation, Simple and user-friendly navigations visitors must find everything they need quick and easy. If the users have to wander around the site trying to find what they need they will get frustrated and leave. Some of the website owners fail to include their well-structured clear navigation tabs that lead visitors to relevant sections.

Think of the general path you would like a site visitor to take. Organize the information on your website in a simple and structured way. Adding sub-pages to the top of navigation will be the best option for organizing your information into specific categories.

Make it Responsive

Another way to create the easy and pleasant experience for your visitors is to make your website responsive. A responsive website is one that automatically adjusts its display for all devices, such as laptops, tablets, iPhones, and more. This makes for easier navigation and engagement with your good website, no matter where or how people are accessing it. While your responsive website will appear the same across all devices, it may be best to optimize your site for mobile and tablet, as these are the most commonly used devices for online search today. Visitor retention is just one of the many benefits of a responsive good website, so be sure to make this a characteristic of your website!

CONTENT

Relevant Content to your visitors is the main function of your website it helps them to understand the problem that your product and/or services solve. Make sure that the content that you add to your site is displayed in a unique or simple and clear manner.

Your site must have substance. User or audience is always looking for information that will help them make a decision, so it should be informative and relevant. To increase visitor confidence in your company’s knowledge and competence you may use this opportunity. You must update your content regularly because no one likes to read the same thing over and over.

COLOURS

Complementary color creates balance and harmony. Contrasting colors for the background and text will make easier to read on the eye. A well thought out color palette can go a long way to enhance the user experience. The effective at giving your website a modern and uncluttered look is the white space/ negative space. An appropriate color scheme will contain 2 or 3 primary colors that blend well and create a proper mood or tone for your website.

IMAGES

Meaningful pictures, and choosing the right images for your website can help with connecting with your target audience and brand positioning. Choose high-quality professional photos.

SPEED

Optimized graphics, audio, and video give a website the necessary speed it needs to load fast. The users don’t want to wait for a slow website or a content to download, they need their information quickly and without any delay.

SEARCH ENGINE OPTIMIZATION (SEO)

If u don’t have Search Engine Optimization (SEO) on your great website your website is invisible. SEO or Search Engine Optimization will help bring an audience to the website. It is also important to consider that bringing relevant users plays a key role in the growth of a website. It is not just establishing an audience, It is about bringing potential customers that will pay for your services and appreciate.

Even if you have the great website or interesting website, it doesn’t matter if users can’t find it. Search Engine Optimization (SEO) is the website optimization process that makes the website show up in search results for specific keywords. The more optimized the website is, the higher rating it will have in search engines.

Here are some of the actionable takeaways:

• Know who you’re targeting and perform keyword research.
• Optimize your site pages with on-page SEO targeting those keywords.
• Create a strong sitemap for Google and Bing to index your site.

These three tactics will get you well on your way to show up in search results.

MOBILE FRIENDLY

This fits in with “easy to navigate”, but it’s so important it deserves a mention of its own. Mobile users now account for well over 50% of all website visits.

That means if your website isn’t mobile friendly, then you risk giving a bad experience to the majority of your website visitors.

Having a mobile-friendly website is also increasingly important when it comes to search engine optimization, so there are two excellent reasons for ensuring your site is mobile friendly.

If you plan on using a web designer, then they should already be aware of the need for mobile-friendly sites (and if they’re not, then you should probably avoid them). If you use a website builder, make sure the templates it provides are mobile friendly, and the same applies if you’re building your site using a platform like WordPress.

FUNCTIONALITY

The site should function smoothly, or will cause frustration from your end user and cause them to leave your website. Things to consider are load time of your website and making sure links aren’t broken or missing pages.

USABLE FORMS

Forms are a very important element on business websites. They allow users to interact with the site. Forms are also very useful for generating leads for a business.

When designing usable and useful forms, please consider these practices.

• Use correct labels for all fields.
• Follow good form design principles.
• Try to keep the number of fields to a minimum.
• Offer tooltips and suggestions.
• Display on-screen message on the competition.
• Use correct validation.